Thursday, October 22, 2009

Know your audience...

I found this in Ikea a while back . Is it just me , or does this picture seem a little out of place in a ad campaign in the Middle East?


Anonymous said...

I'm sure the audience is there, it's just unusual for this type of poster to be so open about it in the ME. I'm also sure that should somebody in authority get to know about it they'd object...

Cedric said...

Is your first reaction:
• that the two men are gay ?
• OR that they live in Dubai where it's not financially feasible for them to afford their own apartments because of the exhorbitantly high rents?
• OR do you just not believe that men can actually get around in a kitchen ? ;-)

I'd venture that stores like IKEA know their audiences quite well... :-D

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